Author and businessman Michael Fertik joins Eve to speak about his book ‘Hip Set’. He categorizes the genre as ‘noir’, usually focused on tough characters whose outlook on life is cynical, bleak and pessimistic. The setting of his fast paced crime novel, however, is Tel Aviv, whose beach backdrop and unique meld of people and cultures take it out of any typical style. Fertik’s Zionism is a refreshingly realistic take on a very vibrant and flawed country whose depth, chaos and history make it one of a kind. The ‘conflict’ prism often prevents people seeing the truth of Israel; his nuanced and well written novel is a great way to begin to feel the excitement and the challenges of this old new country.